Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn and increases brand awareness in the digital world.
It is one of the pillars of the digital marketing strategy – together with Search engine optimization(SEO), search engine marketing(SEM) and social media optimization(SMO)– and it ranges from advertisements on social media (Social Ads) to community management.
Steps for An Effective Social Media Marketing Plan
1 | Understand How Your Ideal Customer Moves From Awareness To Conversion
2 | Decide Why You’ll Use Social Media For Business
3 | Choose The Best Social Network To Engage Your Audience
4 | Research Content Topics
5 | Plan Your Content Calendar
6 | Build Trust Through Consistent Engagement
7 | Measure Progress And Adjust The Plan
Social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.
Advantages of using social media to market your business
Using YouTube for Social Media Marketing
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content to have their video “go viral,” but in reality, those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content.