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Success is steady progress towards.
Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination. They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers.
This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.