It’s a human mentality of thinking about anything and asking oneself why is it necessary for me.
Well since the change in technology has prepared the minds of people to also bring their visibility online and hence the traffic of businesses online has increased to a great level.
Let’s talk very practical that if are running your business offline in a market, let’s say you have a shop in the market. Now that it’s a market so it is certain that there will be many other businesses dealing in your own domain and hence are competitors.
So, to stand-out from them or to let customers know that you exist you will be going for a shop board which has great visibility and you may also select a catchy combination of font and color, and also you may make more standees or posters placing them at various places to show your existence in the market.
But, all of this is not possible in the online world. Here the factors of comparison are slightly different than what used to be in the offline market. Now here reviews, ranking, kind of factors are dominating.
So, why you should register your business on Google My Business??
- Be Discoverable: Doesn’t matter which kind of business you are dealing with, it is just that in today’s world customer will first try to find your business online and then will decide to either visit or do the transaction online. Google My Business accounts also improve your local SEO.
So when someone searches for you, you show up on page one—not page two or worse. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.
- Boost Customer Confidence: Trust is a key factor when it comes to making purchase decisions. The more confident a consumer feels, the more likely they are to buy. Credibility gained from Google is enough to sway people to be 38% more likely to visit your store, and 29% more likely to buy something.
Google My Business profile lends credibility to your company. Customers are 70% more likely to visit businesses with a Google My Business listing.
- Keep customers informed and updated: Don’t leave customers guessing about your business’s important details. Or leave them up to Yelp, TripAdvisor, and other review sites over which you have no control. Make sure that when someone searches for your business, they find legitimate information, straight from the source.
Misinformation can lead to bad customer experiences and missed opportunities. Imagine the letdown a customer feels when they make a trip to your store only to find that it’s closed. Or maybe you are open, but a prospective customer chose a competitor because they weren’t certain.
A Google My Business account lets you keep customers informed.