What is Copywriting?
Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.
Copywriting is written to the reader to make them take action. Whether itâs buying a product, following a companyâs social media profile or visiting the store, the purpose is to generate action. Copywriting is used for landing pages, direct mail campaigns, sales pages, and infomercials.
Why Is Copywriting Important?
In this age of video and podcasts, does Copywriting still matter?
In a word: yes.
Here are some of the benefits that you can get from becoming good at Copywriting:
- Get higher conversion rates on key pages
- Improve structure and flow of articles
- Get more engagement on social media posts
- Have more people share your content
- Understand your customerâs needs and wants
- In other words: Copywriting can improve nearly every element of your marketing.
So if you want to write better copy from scratch, or improve your existing copy, then you should use these Pro Copywriting Strategies:
#1 The Slippery Slide
The number 1 goal of your copy is to keep people reading. In other words, âThe sole purpose of the first sentence in an ad is to get you to read the second sentence.â
- Something that copywriters call a âSlippery Slideâ
- You can create slippery slide copy with âBucket Brigadesâ
#2 The âAIDAâ Formula
AIDA is a powerful Copywriting formula that works for:
- Sales pages
- Squeeze pages
- Blog post intros
- Email newsletters
- Video scripts
- And more
As you can see, AIDA stands for:
- Attention
- Interest
- Desire
- Action
#3 Benefits > Features
Features are nice.
But benefits sell.
For example, letâs say you just launched a new piece of software designed to help people become more productive.
Hereâs how you can turn boring features into tangible benefits:
#5 Social Proof
People rely on social proof when theyâre not sure what to do next.
In other words:Â social proof is important when someoneâs deciding whether or not to buy what you sell.
Thatâs why pro copywriters PACK their copy with results, case studies and testimonials.
#4 Strong CTAs
A strong call-to-action is the difference between a page that converts⌠and one that falls flat.
Seriously. Hereâs why your CTA is so important:
Your prospect is busy. VERY busy.
Which means they donât have time to figure out what theyâre supposed to do next.
So tell them exactly what to do.
The bottom line is,
Use strong and clear CTAs whenever you want your prospect to do something. As you just saw, your CTAs donât have to be fancy. Just tell them what to do.
#6 Crystal Clear USP
USP=Unique Selling Proposition.
In other words, hereâs where you answer the question:
âWhy should someone buy from YOU?â.
- Maybe youâve got the best prices.
- Maybe you deliver faster than anyone else.
- Or maybe you guarantee results.
Either way, your copy needs to scream your USP at the top of its lungs.
And if you donât have a USP?
Well, youâve got bigger problems than Copywriting.
#7 Sense of Urgency
How do you get customers to buy NOW?
Urgency.
Here are some easy ways to create a sense of urgency in your copy:
- âLimited time offerâ
- âQuantities limitedâ
- âOnly 47 leftâ
- âSale ends on August 31stâ
- âDoors close on Thursdayâ
- âDonât miss outâ
So now you may understand what is Copywriting and amazing Strategies to implement Copywriting to benefit your business.
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