12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
What is Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is written to the Read more…
Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email. Savvy advertisers are increasingly making use of this forum for reaching consumers, for Read more…
Instagram: Good Social Media Platform Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. Users can like photos and follow other users to add their content to a feed. Instagram is an entirely visual platform. Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on Read more…
PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Marketers create ads and then bid on specific search phrases at the online auction. This allows them to display their ads on the search engine results page. Every time an ad Read more…