Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
5 actionable strategies for social media branding 1. Cover your basics We won’t go into the minute details of a basic branding, but what you do want to make sure is that you have is a consistent logo, color palette, bio, boilerplate and handle. Some companies like to change logo styling Read more…
5 Types of Social Media Posts to Engage Your Followers 1. Competitions People are competitive by nature, which makes competitions and sweepstakes great for engagement. Like & Share competitions are an effective way to encourage your followers to share your content. You can even encourage followers to create their own Read more…
12 Things to Consider Before Starting a Social Media Marketing Campaign 1. Define Goals Why are you running this campaign? What do you hope to accomplish? Do you need more traffic to your purchase page? Are you looking for increased e-commerce sales? Define goals around specific actions: “I want people Read more…
8 Surprising Social Media Marketing Facts 1. Of all adults with Internet access, 71% use social media Almost three-quarters of adults with Internet access also have at least one social media account, and 52% of online adults use two or more.This means that not only do your current and potential Read more…
