Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Importance of Email Marketing
1. Email is the #1 communication channel.
2. You own your list.
3. Email just converts better.
Email Marketing Campaign
An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal. Email campaigns are often sent through email service providers, like Campaign Monitor.
Types of Email
- Welcome emails
- Event invitation emails
- Product feedback messages
- New feature updates
- Email confirmation messages
- Holiday-related emails
- Thank you messages
- Nurturing emails
- Gift emails
Event Invitation Email
An event invitation email is an email that is sent to the subscribers to announce an upcoming event like a webinar, conference, presentation, etc., and convince people that it is worth visiting.
Email can be a great vehicle for promoting an upcoming event you’re hosting. But if you want to invite your contacts to an event and motivate them to register, it’s extremely important to clearly showcase why that event is worth their attendance.
Why are event invitation emails important?
- Informs people efficiently
- Enables wide outreach
- Gives opportunity for personalization
- Leaves room for creativity
How to Create an Event Invitation Email
- Decide upon a style and tone
- Create an eye-catching subject line
- Come up with a well-thought-out design
- Write a solid copy
- Put a strong CTA
- Add signature in the footer
Event Invitation Email Tips
- Make the invitation brief and straightforward
- Ensure it is valuable and relevant
- Plan ahead
- Push creativity to its’ limit
- Use a personalized approach
Event invitation email examples