Factors that Impact SEO:
1. Content Marketing
Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
2. On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
3. Off Page SEO
Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
4. Social Media
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.
5. Keyword Research
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
SEO is a never-ending, ever-evolving, multidimensional science. Every SEO would love to find the magic formula that could once and for all explain how SEO works, with specific rules and concrete equations on the table.
Unfortunately, SEO is too complex to fit into a template. Although it does evolve around principles and certain rules, its inner workings are all about analyzing and applying tactics that work and sifting out tactics that do not.
Bear this in mind, and keep a close eye on your competitors, and you will definitely succeed in search results. This is how SEO works, and will continue to work, until the process is completely outsourced to AI.