How to create SMM strategy
From choosing the right channels to figuring out your content strategy, analysis paralysis is a serious problem for marketers today.
That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.
A succinct strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences, and optimize your results:
- Set meaningful social marketing goals
- Research your target audience
- Establish your most important metrics
- Analyze your competition
- Create and curate engaging content
- Make timeliness a top priority
- Assess your results and optimize
- Communicate goals, challenges and wins with your team