What is Instagram?
Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username
Advantages of Instagram
Instagram is one of the most popular platforms today that allows online photo sharing and social networking, It is released in 2010, Instagram currently has 100 million active users with 40 million photos uploaded and shared every day.
You can take a picture or video, then post to Instagram, It’s easy, It is a fast, beautiful and fun way to share your life with friends and family, you can even share to Facebook, Twitter, Tumblr and it is a new way to see the world.
It increases the artistic ability by taking the pictures, It improves the communication with people, Friend lists get increased, the professional network also increases which is helpful, and you can exchange the information with friends and the family in an original way.
You can take a picture of services or products that you offer and post these for the world to see, you can also advertise your own products if you have some business or shops, you can take a photo of your products and post it on Instagram and it can help you gain more customers.
The post of images will remain forever as long as the user did not remove it from the account of Instagram, So, the new followers or users can have a look at the product of business and connected with the business brand.
Instagram is great especially if you are fond of taking the pictures and uploading them right away for other people to see, and it is fast when you take the picture, upload it, and it will automatically be uploaded or posted on your Facebook account, Twitter and Tumblr.
Instagram is a valuable medium of social media in the future especially for the business purpose because the method of marketing and strategy are rigid but the feedbacks are higher and the positive impact was very good, and it is easy for the business owner to use.
The business owners can buy Instagram followers, So, Business owners using Instagram must ensure that they are producing the professional pictures of their products or services and giving the correct message to their audience.
There are some photo applications that you can directly upload on Instagram, the photos you have taken, or edited. One of these is the photo shake, If you want to upload the photo you take it directly on Instagram or just save it on your mobile phone or tablet.
Instagram offers a lot of effects, you can make a frame to the pictures if you want your photo to have a frame or not, and you can be updated on your friends’ happenings or your friends’ important announcements.
The images are used in the visual marketing, they are very important in the business marketing, For every product of the business, the images help to easy for the customer to know about the product and through Instagram, the seller should know how to provide great information according to the images instead of just a plain text of information.
The best features of Instagram is the high visibility of a post, where every post of images can appear in the newsfeed or home of the followers, the hashtags strategic also enable the capabilities of Instagram to give an impact to the posts to the new users or followers.
The business through Instagram can start and have a small community of customers and it will grow up rapidly, the seller of the product can manage a real attitude of the customer from a normal buyer to a regular buyer or customer, Instagram can connect with the targeted audience.
Disadvantages of Instagram
The business seller must ensure that they are producing great photos of their product or services and provide an impact message to the followers or customer as through this high level of technology, The photos can be manipulated using some effect so that the image uploaded can attract the buyer to buy the product.
Instagram enables the user to adjust the image size and enhance the quality of photos by using several filters of effect such as Early Bird and X-Pro II, These tools and features can be used as a backup effect for business in marketing.
Instagram is only available as an iPhone and Android app, This photo-sha