Meme (pronounced as meam) is an element of culture whose styles, concepts, and behaviour can be indefinitely imitated. But when we talk about internet meme, it refers to a humorous image or video having a definite style and concept which usually go viral on the internet. The style and the concept of the image stay the same whereas the copy changes.
Here are some things to keep in mind when creating custom memes for your brand:
- Meme types: There are many different ways to create memes online, whether it’s with photos, screenshots, videos, or GIFs. Experiment with them all and see what users react most strongly to!
- Fonts: Montserrat or Helvetica Neue are the standard meme fonts because Twitter uses this styling, but creators also use Arial, Comic Sans, and others in different contexts. Although it was popular 5 years ago, Impact font has gone out of fashion and tends to make memes look outdated.
- Style: Consider using emojis, rounded corners, and embedded text. Meme consumers are used to these visual elements and will recognize them immediately.
Fundamental tips for Meme marketing
The experts share meme marketing tips for brands and agencies.
You need to stay updated with the latest trends and use hashtags that are trending, as memes have a limited life span and doing the old ones is not an option.
Along with the meme being funny, it should also be related to the brand. The brand communication should seamlessly fit into the meme, at the same time it shouldn’t be overtly promotional. Commercializing the meme kill it’s vibes and comes off as forced.
Trying to be too cool for school or picking an irrelevant template might not work. Don’t do it if it’s a forced fit or doesn’t match your brand tonality.
The viewer should be able to instantly relate to your post. Therefore, the format should be simple and easy to understand.
And while you shouldn’t deviate too much from the family of memes being shared, you should add some originality to it. Memes can also be produced in various forms such as creatives and a campaign can also incorporate meme-making challenges. Having insights about the meme culture will help you find the right balance.
Distribution is one of the significant pillars of a meme marketing campaign. You need to make sure the end-product goes live while the topic is trending and high-chatter periods. The amplification should be swift and should last for a short period.
Some famous meme are: