We can define a meme as an idea or concept majorly bundled in the form of images, videos, animation, hashtags or gifs that represents sarcasm, humour, and seriousness of the subject in an amusing way. This kind of content has become the new language of social channels and holds the power to become viral in a short time.
In the times when almost 70%+ buyers skip sponsored content whatever they can, marketing, advertising, and sales with sarcastic, humorous and funny content that can be relatable to familiar people can engage the audience which is hard to reach.
For professional advertisers, creative marketers, entertainers, influencers and almost everyone who desires the near-perfect conversion rate, meme marketing can be one of the most low-cost ways to create content that gets engagement and attracts the target audience.
A subset of viral marketing, meme marketing is more than just a digital trend, and it’s here to stay for a longer time,
Let’s understand meme marketing in the language of the memes.
Just Assume, If your target audience were your crush, her father would be the latest trends, her brother is the client. You are nothing but a newly joined digital marketing intern who just passed his electrical engineering degree.
As per the current trends, memes have evolved as one of the most successful modes of advertising, communication, and the simplest way to engage with the target audiences. Also, memes have set a standard benchmark for viral campaigns as well.
Also, As per the experts’ memes are the pillar to everything that goes viral, be it #IceBucketChallenge #TheSuccessKid, #JCBkiKhudai or any other campaign.
Memes produce instant response and engagements because they are simply relatable to the common people and teenagers. By definition, memes are meant to be shared, so the idea or content is frequently reposted and re-memed over the various social platforms to reach a wider audience. When people send the meme to a colleague or any friend for a laugh or for sarcasm, they emotionally engage with your content and the brand.
Below are the mentioned factors which create instant response and engagements.
Ok, after this much information you should be thrilled enough to start with meme marketing and advertising, but what will be the first step of your plan?
Well, there are two simple ways to get started.
Memejacking For Marketing – Let’s Ride The Wave
Memejacking (simply reusing the popular memes) – is the practice of reusing (actually hijacking) the popular memes for the use of your brand, organization or positively influencing the audience.