Search engine optimization, or SEO,
Is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
10 Tips for Writing SEO Friendly Blog Posts
So, now that you have a better understanding of what is an optimized blog post and what is not, let’s see how to ensure (before you hit the publish button), that your blog will be SEO friendly.
• Think before you start writing
• Create the structure of the blog post
• Craft the title and URL
• Use headings correctly
• Keep your paragraphs short
• Add links when it makes sense
• Do make use of keywords (but not keyword stuffing)
• Optimize the length of your blog post
• Optimize your meta description
• Optimize your images and other media elements
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