Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
What is a social media campaign?
It’s a coordinated marketing effort on behalf of a business that’s designed to reinforce information or sentiments (about a product, service, or overall brand) through at least one social media platform.
Campaigns are strategically focused, have measurable outcomes, and are ultimately aimed at influencing social media users to feel or act in a certain way.
There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t.
A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy
Check Out some Social media Campaigns
- Wix: Melt the Ice Campaign
You don’t want to miss this!
***WHEN THE ICE MELTS SOMEONE WILL WIN $10K***
See this block of ice? When the football falls out, we’ll have the first lucky winner of our HUGE giveaway.
Enter TODAY for a chance to win $10,000 EVERY WEEKDAY until the Big Game – and $50,000 on GAME DAY!
Entering is simple:
1. Change your Facebook profile picture to the one in this link: http://bit.ly/PicWixGiveaway
2. Submit your profile here to enter: www.wix.com/disruptiveworld/all-like-felix
BAM! You’re in the running to win
Posted by Wix on Monday, January 23, 2017
What was this campaign about? Wix encouraged users to enter into their Super Bowl contest where they could win up to $50,000. The catch? They would only draw a winner after a football fell out of a frozen block of ice.
Why did it work? This campaign worked because Wix utilized Facebook’s relatively new (then) Live video feature.
They would help melt the ice, but only if users commented on the video, resulting in more engagements. The more participation they got, the higher the video would move in people’s newsfeeds.
2. Airbnb: We Are Here Campaign
We Are Here: Miami. Participate in one of our new Airbnb Experiences “Eat Latin” with host Alejandra. #TripsOnAirbnb
Posted by Airbnb on Thursday, November 17, 2016
What was this campaign about? This Facebook Live campaign was Airbnb’s way of showing potential customers just how much there is to do in cities around the world. The best part is they could experience it with their Airbnb host.
Why did it work? We’ve seen a dramatic rise in video content on Facebook for the past couple of years. Especially live video. These in-depth tours take viewers above and beyond and show them the best experiences about the places they could visit.