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serchenginemarketing

Digital Marketing

What is Search Engine Marketing & why it is important?

Search Engine Marketing (SEM) is an umbrella term that refers to the process of driving traffic and gaining visibility from search engines through paid ads (SEM) and free, organic listings (SEO). The paid SEM efforts usually take shape of PPC (pay-per-click) and CPC (cost-per-click) ads. Search engine marketing is the Read more…

By Alkajaisinghani, 3 years ago
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