In 2020, if you want to build your own sites and make sure that they are SEO friendly, long-term sustainable SEO is even more of a consideration now.
SEO comes with an entirely new set of challenges that can make or break your success.
In this article, I will share you some quick best SEO tips for 2020 which will help you succeed in digital marketing and SEO.
#1 Publish Research Content
Trust. Authority. & Influence. These are the traits of successful content that establishes brands and content creators as real thought leaders. Every piece of content you publish should seek to achieve this trifecta.
So, how do you create content that truly shows you’re a trustworthy and authoritative source? The answer can be summed up in one word: Research.
Research content means analyzing data in a new way, and publishing the results with the intent of getting attention, changing how your audience thinks, and elevating your brand authority.
If you’re a dedicated content marketing nerd and you’re committed to blowing minds with amazingly in-depth stuff. The content which doesn’t just make bold claims just facts and real data.
#2 Encourage Comments & community
A good marketer should always appreciate & his customer’s comments and suggestions. And encourage them to be active on your site.
Google wants to see that you have an active community on your site. And they may pay even more attention to this ranking factor next year.
So always encourage your comments and community for better ranking of your site.
#3 Build Backlinks as a Podcast Guest
To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing.
Guest posting can bring you increased exposure.
- It can help build backlinks.
- You can gain new trust with your audience.
- Your content will reach a new group of individuals.
One of the biggest reasons marketers choose to create a guest blogging strategy is to expand their audience and reach new potential customers.
Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.
#4 Create Visual Content (Concept Visuals)
Visual content is online content that’s primarily image-based. Common forms of visual content include pictures, diagrams, charts, info graphics, online videos, screenshots, memes and slide decks.
Concept Visuals are a visual version of a concept, strategy or idea to attract more people to your site. This strategy makes your content images easy for other sites to embed into their content. So when other sites embed your images in their content, they’ll usually link back to you.
This is an amazing SEO tip to increase your visibility and backlinks.
#5 Prune Zombie Pages
This is one of the few SEO techniques that seem to always work.
You know, every site has pages that provide zero value. These are called “Zombie Pages”
Examples of zombie pages are:
- Achieve pages
- Duplicate content
- Outdated blog posts
- Low performing product pages
- Low quality blog posts
- Thin content
- Boilerplate content
- Old services pages
So if you want Google to notice your site rank you higher, then you need to cut off your zombie pages.
These were some quick SEO tips for 2020. I hope you understand them easily and are ready to apply on your site and optimize them for 2020.