What is Content marketing
Content marketing shares informative content that is relevant, interesting, and useful to your target audience.
There are four forms of content:
- Written word
We mainly talk about writing, audio, and video .
The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it.
Your goal is to help them, to improve their quality of life, and establish yourself as a thought leader — someone they can trust to guide them through the challenges they’re facing as it relates to your area of expertise
Content marketing is one the best ways to do that.
Types of Content Marketing
There are many types of content marketing your business may decide to leverage. Below are some of the most popular options.
1. Social Media Content Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories).
All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.
2. Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.
They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.
3. Blog Content Marketing
Blogs are a powerful type of content for inbound marketing and sharing information with your customers and target audience (whether educational, customer-related, or product-related). Blogs can be used to convert readers into customers, boost brand awareness, and/ or build relationships with your audience.
Depending on the goal of your specific blog, you may choose to promote other blog content by linking to various posts, sharing links to your social media pages, linking to your partners’ websites and products, or writing about your product line.
4. Podcast Content Marketing
Did you know over 6 million people currently listen to podcasts in the U.S.? Podcasts have become a popular content medium because of their convenience — you can enjoy them while relaxing or on-the-go.
That’s why so many businesses have started creating podcasts. They help improve brand awareness, build relationships with audience members, and promote their products, services, and partners.
5. Video Content Marketing
According to a recent research, over 50% of consumers say they want to see videos from the brands they interact with.
Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video marketing content on social media platforms, site pages, or on your partners’ websites — expanding your reach across different media.
6. Paid Ad Content Marketing
As I mentioned before, organic traffic created by content and inbound marketing is becoming increasingly popular among all types of businesses.
However, that’s not to say paid content and ads are useless or ineffective for reaching your target audience. Paid content ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen.
There are many ways you can create and publish your paid content ads. You might share paid ads on social media or publish digital ads on websites in the form of banners or sponsored content.