Basics Of SEO: Types, Advantages & Importance

SEO, popularly known as Search Engine Optimization, is the method of gaining more traffic from free, organic, natural  search results on the search engines. It is basically a technique that assists the search engines to discover and rank your website much higher than millions of other distinct websites, in reply to a search query. Thus SEO helps you superbly in grabbing excessive traffic from the search engines.

An effective SEO strategy is to provide the right content with right information to the makes sure your ideal customers find your website at the top of search engines, which will create a steady and secured stream of enquiries. If you handle these enquiries correctly, this will inturn and generate revenue for the business. So this is how the SEO can be beneficial in business growth.

•  On-Page SEO – It relates with the content that is seen on a different/specific website you searched for. The On-Page SEO is basically built on the good, high quality and informative content which may help your website to rank on top while someone search for the specific data/content in search results.
•  Off-Page SEO-  It relates to the offline activities which help the website to feature higher or rank on top of the SERPs. It also relates with the activities like building links with the other site, positive reviews given by the viewers etc.

 Technical SEO – The main motive of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems. This also lead the crawlers to move fast and find the right information and feature your website on top. Page speed is also an important factor; if your page loads slowly, you’re going to lose visitors, and you might be penalized by ranking algorithms.

The basic Advantages of SEO are :

1. Build a better user friendly website – SEO will assist you in crafting quicker, better and friendly website for the users. If you’ll follow appropriate on-page SEO techniques, it certainly develops the user experience, which produces short term as well as long term profits. When your users are content, then search engines are also pleased.

2. Discover new markets –  You can discover new markets and explore new economies worldwide. Your traffic level can reach to great heights with the support of social media platforms and mobile market places, by increasing your SEO performance.

3. Find out new customers and help expansion – The businesses that hold their own websites can increase their customer base huge. SEO will assist you in achieving excellent rankings on the search engine result pages that can grab more targeted customers.  

4. Establish brand awareness via improved rankings – Brand awareness stands as the best advantage for ranking on the highest positions of SERPs. The users nowadays prefer to believe a brand completely when it approaches in the first place while they search for a particular term; instead of those brands which haven’t made their web presence in a well way.

5. Gain better conversation rates – A SEO is optimized site which is quick and simple to use, and well-suited with mobile and tablet appliances. It even transforms to excellent conversions, where common people visiting your site most probably turn to faithful visitors, customers or subscribers.

6. Put up a loyal fan base through newsletter – A better SEO brings more traffic to your site which can further put up a loyal fan base. You should make it simple for your users to subscribe to your feed on your site.

The Importance Of SEO in Digital Marketing are :

• Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from various sources and to get repetitive visitors.
• SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to feed that are more crucial parts under SEO work.
• Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site.
• It is crucial to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be monitored by Alexa and other ranking site to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.
• A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.
• Practicing website optimization with ethics is more important. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.
• The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.

I hope this article fulfill all your doubts about SEO and how its works, what are its type, what are its advantages and why it is important for any business in digital marketing.