Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

4 benefits of using search engine marketing

Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy.
Using both SEM and SEO will not only increase the visibility of your ads but increase website traffic too. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results.

While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business.

• SEM grabs the attention of your audience at the right time
• It’s easy and quick to implement
• It’s measurable
• It helps raise brand awareness