Social

Social organisms, including humans, live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the interaction is voluntary or involuntary. Social history Social history, Branch of history that emphasizes social structures and the interaction of different groups in society rather Read more…

Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, deliver ring, and exchanging offerings that have value for customers, clients, partners and. society at large Type of marketing • Influencer Marketing – influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing Read more…

Consumer

A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities. Consumer Protection Act The Consumer Protection Act, 2000 is an Act of the Read more…

Marketing strategy

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers. MARKETING STRATEGIC PROCESS • Planning Phase – He planning phase is the most important Read more…

Best practices

A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal Read more…

Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Twitter advantages 1. You can create an account free, It has massive audience potential, You Read more…

Memes

What Is a Meme? You might be surprised to know that the word meme didn’t originate online. In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across Read more…

Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher Read more…