A Meme can essentially be described as an idea or habit which is shared between people through imitation. In common language, the internet meme has become synonymous with the meme ever since its enormous online popularity (Sharma, 2018). However, there is a difference in modern-day memes or internet memes, and how they originally were defined.
The concept of a meme was originally coined by Richard Dawkins (1976 cited in Knobel, 2006) in his 1976 book “The Selfish Gene”. Here, Dawkins defines a meme as a biological function of evolution. It is described as a behavior or idea which, because of its popularity and common likability, is shared and imitated within cultures and, in turn, increases the chance of evolutionary survival.
What Makes a Marketing Meme Viral
The modern competitive social media scene that is often like a battlefield of companies promoting their brands. They are in constant competition who is going to shout the loudest and pay more for advertising.
And here come the memes – the antidote to branded content that gets in your face.
The best ones are hilarious, with relatable imagery often taken from pop culture, and makes you want to share it.
That’s pretty much the recipe for a good meme, right there, you’re welcome. There used to be a saying in the Roman Empire that said: “People anxiously desire bread and circuses.” It alludes to our constant craving for entertainment and if it’s packed as a sweet, snackable content on their news feed, even better.
let’s understand the need of memes in social media marketing.
Memes Are Inexpensive Content
Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketer’s time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Also, memers’ value DIY, low-resolution content so don’t worry if you have limited design skills.
Meme-Based Content Incites Shares
By definition, memes are supposed to be shared so the content is often reposted and re-memed across the internet to reach an even wider audience. When people send the meme to a friend for a laugh, they express allegiance to and advocate for your brand.
Memes Create Brand Relevancy
Because memes are often related to a current trend or event, they make your brand more real, modern, and human. Memes appeal to cultural events your viewers know about, which feels authentic and fresh. This content serves to bring a community together around a common touchstone and makes your brand seem more relatable.
How to Get Started with Memes?
Well, there are two simple ways to get started. One is by creating your own meme and another is by using the current memes let’s look one by one –
Memejacking (simply reusing the popular memes) – is the practice of reusing the popular memes for the use of your brand, organization or positively influencing the audience.
Benefits of Reusing The Popular Meme
They are already great content for the social platforms
They will work like magnets for engagements, likes, and traffic
Quick and easy to create because you already have the concept
Create Your Own
already popular and you will have to derive your own concept from scratch. Also, you have to match the concept with your brand aura and the Creating your original memes are kind of hard to do because it’s not elements built by your brand till now!
how to create creative and highly fascinated memes from scratch?
- Research Properly
- Fragment The Audience
- Use Tools Like Google Trends, BuzzSumo, Google Alerts, etc
- Be Creative
- Include Humour
- Be Sarcastic
- Relate it with the Common Issues
- Use your wit in the caption
- Always Play with Hashtags
Meme Marketing Examples
- Memes have been in trend worldwide and India is no exception to this viral fever of memes. Here are examples of some famous trending memes of 2020.
- Funeral Coffin Dance Memes
- Nowadays in this quarantine period, pallbearers are immensely getting viral on Instagram, Twitter, TikTok and on other social media platforms like never before.
Netflix Meme Marketing
Known for its large online social media following, Netflix currently has over 6 million followers on Twitter and 61 million likes on Facebook. But that doesn’t stop them from growing their audience with funny memes.
One of the most recent examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box.
Produced and released on Netflix as one of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the one below.
Bark Box Bark Box is a monthly subscription box that is full of toys and treats for dogs. With over 300k followers on their Twitter page and 3 million likes their Facebook page, Bark Box has managed to grow its audience using a range of relevant and dog-related memes. Here are some of their most successful memes from their Twitter page.
Nowadays during this period this meme got so much humor and went viral on Instagram facebook twitter