First, we’re introducing a new property type, App + Web, that allows you to combine app and web data for unified reporting and analysis. … For example, you can see how many users started on your app then visited your website to make a purchase
Google Analytics Web + App Properties
The new Google Analytics App + Web properties consolidate data from websites and mobile apps in a single set of reports, allowing you to perform cross-platform analysis. They achieve this by letting you collect data from your mobile app (using Firebase) and your website (using the Global Site Tag or Google Tag Manager). 
Most web analytics processes come down to four essential stages or steps
• Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of things. The objective of this stage is to gather the data.
• Processing of data into information: This stage usually take counts and make them ratios, although there still may be some counts.
• This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as key performance indicators (KPI).
• This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing marketshare.
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