The differences between digital advertising and digital marketing: 1. Digital advertising is a subset of digital marketing: The definitions and types of digital advertising/marketing make one thing clear: digital advertising is a subset of digital marketing. It’s just one aspect of it. When you want to market in a digital Read more…
What is digital marketing? Digital marketing is advertising your product or service through various social media channels, web applications, mobile applications, search engines, websites or any other digital channels. In simple words, digital marketing is nothing but marketing products or services that involves electronic devices. Why Digital Marketing? Digital marketing Read more…
An effective digital strategy will help you take the right decisions to make a company successful online. As we all are aware of this pandemic situation which is affecting everyone’s business but a good strategy process model will provide a framework that gives a logical sequence to follow to ensure Read more…
What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. What is the role of digital marketing to a company? Read more…
Digital Marketing is using digital channels such as websites and social media as tools for marketing communication, where as, Traditional Marketing on the other hand involves traditional channels, like billboards and print media. The main difference between digital and traditional marketing is the medium through which an audience encounters a Read more…
What is Digital Marketing? Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, Read more…
Enterprises understand the value that seamless digital experience adds to overall customer satisfaction. “It is important for CIOs to understand how digital experiences are built and delivered,” Trend No. 1: Multiexperience Multiexperience refers to the various devices and apps with which users interact on their digital journeys. This includes creating fit-for-purpose Read more…
What actually is SEO? SEO stands for Search Engine Optimization, which is simply the process of attempting to improve a web page’s search engine rankings. Google and other search engines prioritize content that it sees as interesting, high-quality, and relevant – displaying such content higher up on search rankings. What Read more…
SEO stands for Search Engine Optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results. You Read more…
