What does a digital marketer do?

What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…

The Marketer’s Guide to YouTube

The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…

Java Script

JAVA SCRIPT JavaScript is a very powerful client-side scripting language, introduced to “make webpages alive”. This allows us to create dynamic content for the web. JavaScript is a lightweight language that is open-source and allows cross-platform. It doesn’t require compilation and is interpreted with object-oriented capabilities. Also, it works with various Read more…

SEO

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid result (known as “natural” or “organic” results) and excludes Read more…