What Is Email Marketing
Email newsletters are an email communication sent out to inform your audience of the latest news, tips, or updates about your product or company. The point of email newsletters are to keep subscribers connected, engaged, and informed about what’s new with the organization or business (and often to drive sales.
Purpose Of An Email Newsletter
Email newsletters usually contain useful tips, how-to guides, short checklists with links to original articles and posts where users can study the subject in detail. This way, you can easily increase traffic to your website or blog. If you share valuable and unique content, your subscribers will wait for your next email newsletter. They will associate your brand’s logo and sender name with the positive experiences they get from your emails.
Email Newsletter Structure
- Subject Line
- Sender’s name
- Unsubscribe link
Benefits Of Email Newsletter :
- Keep in Touch & Maintain Important Relationships
- Control Your Brand & Showcase Your Business
- Enhance Your Search Engine Presence & Drive Traffic to Your Website
- Easy to Do & Inexpensive in Comparison to Direct Mail
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.