Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Types of search Engine Marketing: Search Engine optimization Pay Per Click Keyword Search Search Read more…
Email Newsletter What Is Email Marketing Email newsletters are an email communication sent out to inform your audience of the latest news, tips, or updates about your product or company. The point of email newsletters are to keep subscribers connected, engaged, and informed about what’s new with the organization or business (and often Read more…
Content Marketing Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. It is a way that businesses connect with their audience outside of selling them their brand or service. There are several mediums through which Read more…
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) Read more…
Email Marketing is directly marketing a commercial message to a group of people using Email. It usually involves using Emails to send ads, business proposal, and is meant to build loyality, trust or brand awareness. Email Marketing is still ranked as the most effective marketing channel, beating out social media, Read more…
Link Building is the process of acquiring hyperlinks from other websites your own. A hyperlink is an element in an HTML document that links to either another portion of the document or to another document altogether. Hyperlinks are usually coloured purple blue and are sometimes underlined. Search engines use to Read more…