Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians.
Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
Guerrilla marketing originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology.
It can be done in various forms like Graffiti, Stencil Graffiti, Reverse Graffiti, Stickers, Undercover Marketing.
Pros & Cons of Guerilla Marketing
- Cheap to execute
- Grows with word-of-mouth
- Allows for creative thinking
- Publicity can snowball
- Mysterious messages can be misunderstood
- Potential backlash
- Unpredicted obstacles
- Authority intervention
Various examples of Guerilla Marketing
Colgate Wooden Stick that reminds kid to brush.