Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
Because influencer marketing is generally more authentic than corporate advertising:
63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
58% of people have bought a new product in the past six months because of an influencer’s recommendation
For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. And research shows that 35% of moms trust online videos like the one below more than traditional ads:Influencer marketing is not just a trend: A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year.Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways:
Image recognition with ANN (Artificial Neural Networks)
Determining influencer performance with NLP (Natural Language Processing)
Predicting incentives with ANN
Determining an influencer’s influence
Flagging posts that don’t follow disclosure guidelines
Elimination of fake engagements and spam bots
Purusharth · August 4, 2020 at 10:29 am
Excellent information.. Its really help to understand…
Ankit Shukla · August 4, 2020 at 10:34 am
Informative and knowledgeful content
Aman Kanungo · August 4, 2020 at 10:41 am
Kratika More · August 4, 2020 at 10:42 am
Aman Kanungo · August 4, 2020 at 11:10 am
Really Helpful ??
Sarthak Goyal · August 4, 2020 at 11:28 am
Thanku for the information
Chetan thakur · August 4, 2020 at 11:52 am
Influencer marketing is also going to be affected by artificial intelligence.
Mansi Patidar · August 4, 2020 at 12:29 pm
Influencer marketing when used with digital marketing will be a boom to products
Ayush Agrawal · August 4, 2020 at 4:11 pm
Influencer marketing is the only way to target specified audience with higher conversion rate.