What is Instagram marketing?
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.
Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos. These preset filters make various changes to photos, including adding light, giving the image a warm or cool tone, increasing or decreasing saturation, and much more. Additionally, users can edit images directly in the platform, as opposed to using a third-party photo editor. If they don’t like one particular filter, they can use Instagram’s editing feature, to individually change the contrast, brightness, structure, warmth, saturation, sharpness, and more.
How to use Instagram for business
There are dozens of social media platforms for marketers to choose from, with each and every one offering different features, opportunities, and nuances. For marketers, it’s all about understanding where your audience lives and what platform will enable you to best reach it.
With the growing popularity of Instagram marketing over recent years, the value is clear. This might: the photo-sharing app recently celebrated 1 billion monthly active users. More importantly, these users are incredibly engaged, with more than 60 percent logging in every single day.
And that’s still not all. In this section, we’ll discuss the various other reasons marketers are flocking to Instagram to reach old and new audiences alike.