Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies.
No matter what social media you use, you can’t escape the millions of memes that are posted daily.
Known for their funny and unique humour, these memes that started off as inside and funny jokes, are now being used by brands to boost their social media following.
A meme (pronounced meem, not me me) is a concept, joke or catchphrase that is shared online for humorous purposes. Most memes usually take the format of an image, but they can also be videos or just text.
Memes have been around since the early-mid-1990s when the internet was becoming popular but in recent years have exploded and show no signs of stopping.
Example of meme marketing
One of the most recent examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box.
Produced and released on Netflix as one of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the one below.
Due to the swarm of memes around the release of the film, lots of users were exposed to the memes, many of which had never seen the film before. With so many jokes and constant memes
Benefit of meme marketing
When it comes to marketing, there are plenty of benefits of memes that allow them to connect with audiences much better than traditional methods.
One of the best benefits of memes is that they are very easy and cheap (mostly free) to make. With plenty of free online meme creators available, unlike other methods of advertising, you can create a whole range of memes for free which greatly increases your chances of a return on investment.
Aside from being able to create these memes on a whim without any real planning required, these memes also have a great chance to go viral. Going viral is the scenario that every brand and business dreams of.
Not only does it greatly increase your brand exposure, but it can also drive a huge swarm of traffic to your website.
Unlike other types of marketing out there, memes are specifically good at targeting the younger generation with their sometimes weird and confusing jokes.