SEO stands for Search Engine Optimization which is very important tool of digital marketing. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website or a social media platform by obtaining a high-ranking positioning in the search results page of a search engine including Google, Yahoo and other search engines.

SEO techniques can be classified into two broad categories:

White Hat SEO – Techniques that search engines recommend as part of a good design.

Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

White Hat SEO

  • An SEO tactic is considered as White Hat if it has the following features:
  • It conforms to the search engine’s guidelines.
  • It does not involve in any deception.
  • It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
  • It ensures that a web page content should have been created for the users and not just for the search engines.
  • It ensures good quality of the web pages.
  • It ensures availability of useful content on the web pages.
  • Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.
  • Black Hat or Spamdexing
  • An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:
  • Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
  • Redirecting users from a page that is built for search engines to one that is more human friendly.
  • Redirecting users to a page that was different from the page the search engine ranked.
  • Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
  • Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as “no frame” sections.
  • Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
  • Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
  • Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
  • Mirror websites by hosting multiple websites – all with conceptually similar content but using different URLs.
  • Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
  • Always stay away from any of the above Black Hat tactics to improve the rank of your site.
Categories: Uncategorized Posts


aman · July 1, 2020 at 11:16 pm

Great Work

Abhinav Bajpai · July 1, 2020 at 11:17 pm

Relevant Information given!

riya · July 1, 2020 at 11:30 pm


Aastha Prajapati · July 2, 2020 at 8:24 am

Great work

Uma patidar · July 2, 2020 at 6:17 pm


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