Search engine optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Definition of search Engine optimization

SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.

Meaning of Search Engine Optimization

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1] SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Process of Search Engine Optimization

It is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps.

SEO blog submission is an off-page activity where users and owners of the website actively post articles related to the website. It is also a core off page activity where the website can convert one time visitors into repeat visitors.

• Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors

• Social Media

In marketing, you fish where the fish are.  And, the fish are using social media in increasing numbers.  The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it

• Monthly Report

In simplest terms, this is a report that gives your clients an overview of their website performance in search engines. It mainly focuses on organic traffic, rankings, and other domain metrics.

• Website Analysis

Website analysis involves auditing individual pages or entire websites to analysis how they are performing on search engines, and then optimizing them to improve performance and ranking on search engine results.

• Competitor Analysis

Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords.

• Press releases

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.

• Blow submission

SEO blog submission is an off-page activity where users and owners of the website actively post articles related to the website. It is also a core off page activity where the website can convert one time visitors into repeat visitors.

Important of SEO

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engine. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your

The Ultimate List of Reasons Why You Need Search Engine Optimization

You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To […])

1)SEO is not a Cost but an Investment

2) SEO Turns the Spotlight on Your Sales rock star

3) SEO Is a crucial Part of your Marketing Mix