WHAT IS SEO AND HOW IT WORKS?
Want to know what is SEO and how it works? We’ve made this simple SEO guide for you. For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.
With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape. Let’s dig deeper.
HOW DOES SEO WORK?
SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.
Search engines scan, or crawl, different websites to better understand what the site is about. Search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.