is a form of Internet marketing that promotes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn

. Increase brand awareness.

It is one pillar of the digital marketing strategy–together with SEO, SEM, and SMO–and it ranges from advertisements on social media (Social Ads) to community management.

Steps for An Effective Social Media Marketing Plan

  • Audit Your Current Social Presence
  • Document who your ideal customer is
  • Create a social media mission statement
  • Create and curate engaging content
  • Track, analyze, optimize


Social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.

Advantages of using social media to market your business.

  • Increased Brand Awareness. …
  • More Inbound Traffic. …
  • Improved Search Engine Rankings. …
  • Higher Conversion Rates. …
  • Better Customer Satisfaction. …
  • Improved Brand Loyalty. …
  • More Brand Authority.


Different social media marketing sites require unique approaches, so develop a unique strategy tailored for each platform. (Facebook, google +, twitter, Instagram, snapchat,YouTube)


Using YouTube for Social Media Marketing-YouTube is the number one place for creating and sharing video content, and it can also be a powerful social media marketing tool. Many businesses try to create video content to have their video “go viral,” but in reality those chances are slim. Instead, focus on creating useful, instructive “how-to” videos. This how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content.


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