SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms to connect with your customers to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and .
The Five Core Pillars of Social Media Marketing
First of all we need to think how social media will help to achieve business goals. There are many social media platform like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. A company need to select on which platform company want to promote. To attract the customer there are many type of content like Image, Video or link. A company need to select the type of content according to the preference of the customer.
2. Planning and Publishing
Close to three billion people (3,000,000,000!) use social media. Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
3. Listening and Engagement
As your business and social media following grow, conversations about your brand will also increase. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a position comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
Along the way, whether you are publishing content or engaging on social media, you want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?
Social media ads allow you to reach a wider audience than those who are following you. Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.