AI in Digital Marketing

As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…

Online Advertising

Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email. Savvy advertisers are increasingly making use of this forum for reaching consumers, for Read more…

Conversational Marketing

Conversational marketing is marketing that talks to consumers. This can be done through live chat, chatbots, voice assistants or other forms of conversational AI. These experiences can be positioned on websites, social media channels, paid advertising and even in physical stores or connected home devices. This seems like sales, so Read more…

Voice Marketing

Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, Read more…

Edge Computing

EDGE COMPUTING Using technology innovations, industrial companies are beginning to drive new levels of performance and productivity. And while cloud computing is a major enabler of industrial transformation, edge computing is rapidly becoming a key part of the Industrial Internet of Things (IIoT) equation to accelerate digital transformation. Edge computing Read more…

Backlinks

Backlinks The SEO industry changes at such an extreme pace that every year marketers evolve their strategies and shift their focus. Obtaining backlinks — whether across authoritative sites or in web directories — remains just as crucial of a strategy as it’s always been. If you are involved in search Read more…

Pay-Per-Click Advertising

Pay-Per-Click Advertising Pay-per-click marketing can be a powerful tool in your promotional arsenal. If your goals are to grow your online visibility, drive traffic, generate leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things. But before you can reap these benefits, you need to have Read more…

Content marketing

Content marketing A kind of advertising that includes the creation and sharing of online material, (for example, recordings, websites, and web-based life posts) that doesn’t expressly advance a brand yet is planned to invigorate enthusiasm for its items or administrations. Why Content Marketing Is Important. With regards to online business Read more…