12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
Introduction Social media marketing is referred to the use of various social media platforms to have a connection with the target audience to establish a brand boosts its sales. There are many social media platforms that are currently present, some of those are Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube, Snapchat, Read more…
Basics of Email writing Every email you write has the same basic structure: Subject line, greeting, email body, and closing. But as with every written form of professional communication, there’s a right way to do it and standards that should be followed. Here’s how to write a proper email: Subject Read more…
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. It provides small business owners with the ability to reach more customers, which in turn can result in increased Read more…
8 Surprising Social Media Marketing Facts 1. Of all adults with Internet access, 71% use social media Almost three-quarters of adults with Internet access also have at least one social media account, and 52% of online adults use two or more.This means that not only do your current and potential Read more…