Basics of Email writing
Every email you write has the same basic structure: Subject line, greeting, email body, and closing. But as with every written form of professional communication, there’s a right way to do it and standards that should be followed. Here’s how to write a proper email:
Subject line
The subject line could be the most important part of the email, though it’s often overlooked in favour of the email body. But if you’re cold-emailing someone, or just establishing a professional relationship, your subject line can entice people to open the message as well as set expectations about what’s enclosed.
Openers
In most email writing situations, you’ll want to include a quick greeting to acknowledge the reader before diving into your main message or request.
Body
The body of an email is an important part of your message, and it must have a clear and specific purpose, such as getting feedback on a presentation or arranging a meeting with a new client. It should also be concise. That way, people will be more inclined to read it, rather than skimming it and risking missing critical information.
Closings
Just as you want to start things off on the right foot with your greeting, you also want to part well. That means writing a friendly sign-off. such as regards , sincerely, thanks etc.
Nowadays e-mail marketing is much popular for digital marketing because
- Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient.
- Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behaviour of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behaviour.
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