Social media marketing is referred to the use of various social media platforms to have a connection with the target audience to establish a brand boosts its sales. There are many social media platforms that are currently present, some of those are Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube, Snapchat, etc. There are some tools present on the social media that helps the businesses to grow and receive the most out of it. Tools vary from platform to platform.
Social Media Platforms
Social media allows the individuals, businesses and organisations to interact with the consumer directly and build relations online. When companies join these social channels, consumers can interact with them directly. Social media has achieved the dream of Internet of reaching and connecting billions of life. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted, which occurs quite frequently on some social media sites.
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015. Mobile phone usage is beneficial for social media marketing because of their web browsing capabilities which allow individuals immediate access to social networking sites. Mobile phones have altered the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time.