5 actionable strategies for social media branding 1. Cover your basics We won’t go into the minute details of a basic branding, but what you do want to make sure is that you have is a consistent logo, color palette, bio, boilerplate and handle. Some companies like to change logo styling Read more…
5 Types of Social Media Posts to Engage Your Followers 1. Competitions People are competitive by nature, which makes competitions and sweepstakes great for engagement. Like & Share competitions are an effective way to encourage your followers to share your content. You can even encourage followers to create their own Read more…
8 Surprising Social Media Marketing Facts 1. Of all adults with Internet access, 71% use social media Almost three-quarters of adults with Internet access also have at least one social media account, and 52% of online adults use two or more.This means that not only do your current and potential Read more…
12 Things to Consider Before Starting a Social Media Marketing Campaign 1. Define Goals Why are you running this campaign? What do you hope to accomplish? Do you need more traffic to your purchase page? Are you looking for increased e-commerce sales? Define goals around specific actions: “I want people Read more…
INTRODUCTION Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would be pertinent to note that with the advent of Web 2.0 or social media, marketers now have the chance to utilize the opportunities offered by digital marketing using social media Read more…
Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it Read more…
The Beginner’s Guide to YouTube Marketing:- In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage. This guide is beginner friendly because it can help you build your YouTube channel from the ground up, Read more…
Benefits of email marketing What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used Read more…
SEO Strategy SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Who is in your target market?– SEO today is not about just grabbing Read more…
