The Beginner’s Guide to YouTube Marketing:-
In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage.
This guide is beginner friendly because it can help you build your YouTube channel from the ground up, but it also provides an advanced marketing strategy that everyone can enjoy.
We’ll go over setting up your channel, optimizing and editing your videos, how to be creative with new strategies, monetization, and how to advertise on YouTube, all with plenty of prominent examples and screenshot tutorials included.
If you want to know how to use YouTube to market your business, this guide is for you!
Ready to dive in?
YouTube Marketing: The Basics
Before we get to the how-to, let’s cover the basics that everyone should know before they get started on the actual platform. Trust me, you don’t want to skip this section even if you’ve already got a channel up and running.
Why You Should Be Marketing On YouTube
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.
But what about the audience themselves? Here’s what we know, thanks to FortuneLord’s incredible statistics:
• 11% of YouTube’s audience is 18-24
• 23% are ages 25-34
• 26% are 35-44
• 16% are 45-54
• 8% are 50-64
• 3% are 65+
• 14% are undetermined
YouTube: Unlike Any Other Social Channels
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for this argument, it will work for now). It’s about socializing.
This is the last thing we need to cover before jumping into the how-to, but it’s an important section. YouTube has recently made some changes on the site, and it’s important to address them, so we’re all on the same page.
We’ll discuss many of these updates within this post, but here are some of the most important ones to note:
How to Optimize Your YouTube Channel
I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.
Each of the following subsections will take you step by step on how to do exactly this.
Create a YouTube Account for Your Business
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
Need to create a new account? See how to do this here.
YouTube Channel Art: Choose Wisely
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
Add Links & Contact Info to Your Profile
The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They’ll appear in the bottom right-hand corner of your channel art, in a place that’s easy to see and highly clickable.
Add a YouTube Channel Description
This is one a lot of businesses forget about, and trust me- you don’t want to. A well-written YouTube channel description helps you show why users want to watch your content and subscribe to your channels. It gives you a chance to give them the background of your business so you might not do efficiently in a featured video.
How to Upload a Video to YouTube
Ok, your channel is set and now you’re ready to upload videos!
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.