TYPES OF SEO

The Three Type Of SEO
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

The 3 Types of SEO

On-Page SEO

On-page SEO relates to the content on your website.

It includes strategies to optimize an individual page on a website. These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

• Keyword research: Finding the best keywords to target on a page of content
• Content creation: Publishing high-quality content focused on target keywords
• Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
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Technical SEO

Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

• Site speed
• Mobile-friendliness
• Indexing
• Crawlability
• Site architecture
• Structured data
• Security

Off-Site SEO

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established.  You can gain these trust signals through a variety of link building and guest posting tactics.

                                                                                                                    BY – AASHUTOSH KHANDELWAL