A UI, UX, and front-end expert observes user behavior to improve the visible design of an application. They have a keen understanding of modern tech stacks and are proficient in crafting aesthetically beautiful interfaces.
Their primary goals are to raise user satisfaction, decrease user churn, and ensure user-based company goals are reached. Such goals might include increasing newsletter sign-ups, improving sales conversions, or identifying and removing pain points within an app.
While some choose to focus on a single area of expertise (either UI, UX, or front-end development), this role encompasses all of those areas; making for a rare designer-developer hybrid. For you to find the right candidate, it’s important to understand how these three areas of expertise overlap and connect.
User experience (UX) design is centered around the satisfaction the user experiences with your software. Front-end development is the technical implementation of the software’s user interface (UI). UI design is the graphical bridge that connects the two. Having these three areas working together seamlessly is the key to happy users and happy upper management alike.