WHAT IS MEME MARKETING?
Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies.
No matter what social media you use, you can’t escape the millions of memes that are posted daily.
Known for their funny and unique humour, these memes that started off as inside and funny jokes are now being used by brands to boost their social media following.
In fact, memes are so popular that there are even plenty of social media profiles that are dedicated to just posting funny memes to their followers.
With the ability to go viral and increase brand exposure, these memes are now being utilized by many brands as their core social media strategy. Although, not every brand that uses them has been successful.
To show you the power of meme marketing and how brands are capitalizing on this marketing strategy, we’re taking a look at some excellent and not so excellent examples of these memes.
By the end of this article, you’ll have a good idea of what meme marketing is, why it’s so beneficial, and how you can make your own effective memes.
Before we dive into the benefits and examples of marketing with memes, let’s take a quick rewind and a closer look at what memes are.
What Are Memes?
- A meme (pronounced meme, not me me) is a concept, joke or catchphrase that is shared online for humorous purposes. Most memes usually take the format of an image, but they can also be videos or just text.
- Memes have been around since the early-mid-1990s when the internet was becoming popular but in recent years have exploded and show no signs of stopping.
These memes often take certain formats based on the joke and are re-made and shared by other users who continue the trend. One of the first memes that became popular in the early 2000s is this owl which was often used as a response in online conversations.
But with new meme formats and templates being created every day, keeping up to date with the latest memes is as socially important as keeping up with the latest fashion.
Now you’ve got a good idea of what a meme is, why are they so useful when it comes to marketing?
The Benefits of Meme Marketing
- When it comes to marketing, there are plenty of benefits of memes that allow them to connect with audiences much better than traditional methods.
One of the best benefits of memes is that they are very easy and cheap (mostly free) to make. With plenty of free online meme creators available, unlike other methods of advertising, you can create a whole range of memes for free which greatly increases your chances of a return on investment.
Aside from being able to create these memes on a whim without any real planning required, these memes also have a great chance to go viral. Going viral is the scenario that every brand and business dreams of.
Not only does it greatly increase your brand exposure, but it can also drive a huge swarm of traffic to your website.
Unlike other types of marketing out there, memes are specifically good at targeting the younger generation with their sometimes weird and confusing jokes.
How to Make Your Own Memes for Advertising
Now you’ve seen the power of memes and how they can help boost your brand with little to no investment, how do you utilize the power of memes for your own brand?
Luckily, getting into meme advertising isn’t as hard as it sounds, you just need to keep up to date with the latest meme formats and give them your own twist.
There are plenty of different meme templates and formats to choose from, you just need to find the best ones for your brand. This can vary depending on what type of product or service you are selling, but overall, most meme formats can be adjusted to fit almost any product.
Once you’ve researched and found a good meme format, you can use free online meme generators to create the perfect meme for your social media accounts. Here are some of our favourites and the easiest to use: