What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The Read more…
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