Facebook is the top social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many businesses, large and small, have chosen to use Facebook as a means of interacting and engaging with their customers. Now let us discuss” benefits of having a facebook business page”.
Benefits of a Facebook Business Page
1. Reach BILLIONS of potential customers
2.5 BILLION USER
A Facebook business page is hands-down the best way to gain access to this massive number of potential customers across the world!Here are some more mind-blowing stats about the incredible scale of Facebook (from January 2020):
- 2.5 billion monthly active users (8% growth, year-over-year)
- 1.66 billion daily active users (9% growth, year-over-year)
- 2.26 billion family daily active users (11% growth, year-over-year)
- Users 65 years and older are the fastest-growing group on Facebook
- Only 10% of Facebook users live in the US or Canada
- 74% of Facebook users are high-income earners
2. Build a HUGE email list
Smart businesses collect email from facebook fan so they can contact their community outside of Facebook.Most businesses do this through contests, giveaways and newsletter Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.
3. Lower your marketing expenses
Starting a Facebook business page costs you exactly 0.Using photographs you take of your business works just fine .My point is that getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts and running sponser ads all of which you should be doing with your page.Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads
4. Target audiences by location, demographics, interests
Just because 1.66 billion people use Facebook every day, it doesn’t mean they all want to Like your page.In fact, you don’t want all of them to Like your page — because only a small percentage of them will actually engage with your posts.The ads might cost you more, but the Likes and potential customers are laser targeted.
If you run an ad on TV, during say an airing of “The Voice,” you’d be hard pressed to know with certainty whether your ad targeted the right kinds of people for your business.
With Facebook ads, you can be certain — if you target the ad correctly.Btw, you can also target your Facebook posts. I mean the organic, free ones!
5. Gain insights on your audience
Not all of us are numbers people.But you don’t have to be a numbers person to love the new Facebook Insights provided on Facebook business pages.Because they’re easy to understand — even for non-technical people. And they provide great information for business owners.Taking a quick look at the Insights on the fan page below.Just on the Page Overview, you can see at a glance:
- Page Views
- Post Reach (not too shabby, right?)
- New Page Likes
- and much more
You can dig around in the left sidebar and drilldown to find out how specific posts are performing, the demographics of your fans, etc.And you can download your insights to really dive in deep. But you don’t have to — and most of you don’t need to worry about that.The results in the overview are usually sufficient.Compare this to running an ad in your local paper.
6. Build brand loyalty
Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty.Well, if you consistently provide valuable and entertaining content, your followers will stay loyal — even when you make mistakes.These days, people look online to find businesses to buy from — and they often search social media.
If your followers see you being active and responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.
7. Increase your website traffic
Smart Facebook page owners use their pages to drive traffic to website If all you’re doing on Facebook is getting engagement on your posts, then you’re not really achieving many business goals.You’re just being an entertainer.So start using link posts to drive traffic to your site.The great thing about link is Facebook generates a nice big full-sized image if your website makes one available.These wide images get clicked A LOT!
This post from the Post Planner fan page is a good example. Notice the vibrant, bright and compelling featured image on the link post:
Posting links to your website is an essential part of any Facebook content strategy, you’ll notice we post links to blog posts 2-3 times per day and mix in 2-3 light-hearted posts to get people talking.
The Likes, comments and shares are lower on the link posts — and that’s fine — because our goal is to drive traffic with those posts, not necessarily get engagement on Facebook.Bottom line — having a Facebook page will greatly increase your web traffic if you use the right posting strategies.
8. Boost SEO
The topic of SEO and Facebook gets debated quite a bit.Some argue that the information in the About section of a business page is scraped and thus searchable by Google.It’s hard to accurately verify or dispute this claim .I’ve tried searching with various keywords for our page and do not find results related to Facebook page.But when someone search with our facebook page name — our Facebook page shows up on page 1 of the Google search results.
9. Reach people on their phones
The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device.As this trend grows — it becomes more and more important for your business to have a presence on Facebook.The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop and mobile devices.When people view your Facebook page on a mobile device it shows users:
- Hours of operation
- Phone number to call directly from the Facebook mobile app
This is why it’s so essential to get all your contact information on your Facebook page.You don’t want customers to have to search around to find out how to give you money!