Google has reported that a staggering 46% of all searches have local intent yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several benefits of Google my business some of the major benefits are –
Show Up in Google Maps Searches
Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. While a quick Google search is certainly effective for narrowing the down the options—especially those on a Smartphone—most consumers use Google Maps to locate businesses nearby.
By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches as well. This is a great benefit that allows users to instantly see how close you are to their location, increasing the likelihood that they’ll pay you a visit.
Star Ratings Boost Your Appeal
Few factors can influence a potential customer’s purchase decision as much as online reviews. As a consumer, think about the last time you were buying something online. Did you go with the product that had the highest reviews, or the lowest?
With a Google My Business listing, customers will be able to review your business and leave feedback for others to see. In doing this, not only will you get honest evaluations about what you’re doing right and what you could be doing better, but you’ll also get that nifty star rating system next to your business on Google. As long as you’re delivering quality products and a quality experience, over time, you’ll start to collect more reviews and a higher overall rating This is especially helpful when there are competing businesses nearby and you need to gain a competitive edge.
Increase Traffic and Sales
Another challenge local businesses face is that of maintaining an increase in quality website traffic and keeping a steady supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.
Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
Learn More about Your Business
No matter what kind of product or service you sell, the more you know about your customers, the better you’ll be able to appeal to them. From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.
This is a powerful way to gauge how your business is performing throughout the year so you can better zero in on what’s working and what’s not. By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve marketing strategy performance.
Rank Higher in Results
The more Google likes your business, the higher it will rank you in its Search and Maps results. How do you get Google to like your business more? By supplying quality, consistent, and accurate information. The more Google can tell consumers about your business, the more it will like you. Your Google My Business profile is the best way to feed Google this information.
Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.
Stand Out from Competitors
Your Google My Business profile displays the essential information potential customers need in order to engage with your business. In addition, it also displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value
Google’s search results are becoming more and more robust, with answer boxes, related questions, and even results appearing in the search suggest drop down menu. The benefits Google My Business affords local businesses are only growing. Get your profile set up today.