Content Management System (CMS) is a computer application or set of similar programs that can be used to create or manage digital content. This is done by adding, editing, or deleting content that is to be published on a website. Many CMS programs include web-based publishing, format management, history editing, Read more…
Google My Business offers plenty of ways for you to understand how customers are finding your listing and how they interact with it. Here are the many ways you can measure the success of your listing: How customers find your listing Search queries Where customers find you on Google Customer Read more…
Every social media platform, newspaper or any other communication mediums are using and utilizing memes to make their content more compelling, humorous and relatable to the common public. Known for their catchy, funny and self relatable humor, memes that started as inside and sarcastic jokes, now being used by big Read more…
Google has reported that a staggering 46% of all searches have local intent yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several benefits of Google my business some of the major benefits are – Show Up in Google Maps Read more…
SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as Read more…
White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. The focus here is on providing users with the best search engine results. I.e., you prioritize the user over anything else. As a white-hat, you will generally: Play by Google’s rules (they’re pretty clear about these in their guidelines); Optimize Read more…
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your Read more…
A Meta description is a 160-character snippet, a Meta tag in HTML, which summarizes a webpage’s content. On a search engine results page (SERP), the Meta description appears under the page title and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. Search Read more…
Important metrics to track in web analytics(Google Analytics) There are many powerful web analytics software in the market of which some are free and some are paid. These software can store and analyze a large amount of data but all of the data may be not use full for us Read more…