Best practices

A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements.

Best practices for social media marketing success

• Have a Goal

Before creating a plan of attack for your social media marketing campaign, it is important to identify clear objectives you hope to accomplish through your online presence.

• Portray a Consistent Image

Before entering the ring of social media, ask yourself what your company’s image will be online. what make social media so powerful.

• Be Where the Customers

In order to get the most out of your social media efforts, focus your energy at the social media platforms your customers or target audience already use.

• Tell Customers and Members Where You Are

Just because you have a presence on social media alongside so many consumers does not necessarily mean they know to look for you.

• Don’t Just Join, Add Value

When joining in on conversations on social networks or blogs, avoid just jumping into the middle of the discussion to deliver a sales pitch.

• Be Engaging

When posting information through social media, remember to engage your audience. Using a conversational tone, ask your members what they think about a particular topic.

• Be Active

Lastly, in order to make these strategies as effective as possible it is key to post frequently. one post per day is a good place to start, and one to two posts per day on Facebook is appropriate.

A BEST PRACTICE GUIDE TO SOCIAL MEDIA MARKETING

81% of millennials check Twitter once a day, 76% of Facebook users visit the site daily and 35% of individuals check Instagram multiple times a day.

• Gather data

In a data-driven digital era, knowledge is synonymous with success. The more detailed your insights, the more easily you’ll be able to identify the strengths and weaknesses within the social specialism, and refine your approach.

• Choose your channels

The most recommended approach is to start small so your efforts aren’t spread too thinly. Manage two social channels initially, gauge your performance, and the effort required, and you can choose to adopt more platforms accordingly!

• Create a content calendar

Thoughtfully-created, carefully-created content is a fundamental aspect of any social media marketing strategy, and can often determine whether it flounders or flourishes. The content you post on your social channels can enhance engagement, acquire new followers, and positively impact your brand’s reach and identity.

• Consider paid advertising

Strategically implemented paid social media advertising offers a beneficial boost for the social content you’re distributing organically. With advanced targeting options and strict budget control, you have the opportunity to elevate your social media marketing.