What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
What’s a LEMP stack? LEMP is a variation of the ubiquitous LAMP stack used for developing and deploying web applications. Traditionally, LAMP consists of Linux, Apache, MySQL, and PHP. Due to its modular nature, the components can easily be swapped out. With LEMP, Apache is replaced with the lightweight yet powerful Read more…
If this technology is so complex, why call it “blockchain?” At its most basic level, blockchain is literally just a chain of blocks, but not in the traditional sense of those words. When we say the words “block” and “chain” in this context, we are actually talking about digital information Read more…
Django Stack The term DJANGO stack refers to a collection of python based technologies used to develop web applications. Django stack consists of JavaScript – Python – Django – MySQL. What is Django? Django is a free and open source web application framework, written in Python. A web framework is a Read more…
Ruby on Rails Ruby on Rails – or more accurately the Ruby language and the Rails framework – provides a complete set of application development tools. The benefit is that much of the heavy lifting of web application development is done for you. Ruby programmers tend to be very satisfied Read more…
Top 3 features of video SEO with TubeBuddy Tag Explorer Crucial to any SEO effort, you’ll need quality keywords. You’ll need to know who’s ranking for short-tail tags, and where the opportunities lie with long-tail tags. With this tool, you can begin to plan, or retroactively optimize, your Read more…
What is YouTube SEO? YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query. Rather than trying to dip into every traffic source in YouTube analytics, I’ll be focusing on ranking videos in YouTube Read more…
