What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
Accelerated Mobile Pages (AMP) Accelerated Mobile Pages (or AMP) is one more web development trend. The idea of it is to speed up page performance and decrease the risk of leaving it by a user. AMP technology is a bit similar to PWA. The difference is that pages become Read more…
Voice Search Optimization The web development future seems to be less texty and more voicy and it’s not only about virtual multifunctional home assistants such as Siri, Google Home or Amazon’s Alexa. In 2020, more than half of all smart and IoT devices will hear users and execute commands given Read more…
Mobile-First Development In 2020, there will be significantly more mobile devices than regular personal computers and now, we’ve got as much as 54% of the Internet traffic consumed with mobiles and tablets. So no surprises that web design trends tend to be more about small mobile screens than horizontally-oriented desktops. Mobile-first development Read more…
MEAN Stack The term MEAN stack refers to a collection of JavaScript based technologies used to develop web applications. MEAN is an acronym for MongoDB, ExpressJS, AngularJS and Node.js. From client to server to database, MEAN is full stack JavaScript. What is Mean Stack Developer? A MEAN Stack Developer is a JavaScript based application programmer who mainly Read more…
What is a LAMP stack? The LAMP stack is the foundation for Linux hosted websites is the Linux, Apache, MySQL and PHP (LAMP) software stack. The Four Layers of a LAMP Stack Linux based web servers consist of four software components. These components, arranged in layers supporting one another, make Read more…
